rerelease
Apr 11, 03:58 PM
A 4" screen at the current 3:2 ratio would look absolutely hideous with the general iPhone design (which I doubt they change) and not very sensible in the age where tablets are squeezing themselves between laptops and smartphones (a philosophy which Apple is a strong supporter of).
I'd rather have a more sleek, compact smartphone that fits in my pocket and where the screen doesn't suck the battery dry within a few hours and I expect (and/or hope) to see Apple deliver just that.
I'd rather have a more sleek, compact smartphone that fits in my pocket and where the screen doesn't suck the battery dry within a few hours and I expect (and/or hope) to see Apple deliver just that.
illegalprelude
Jul 14, 09:25 PM
im with the others, im not jumping on the ship till they offer me Blue-Ray. Till then, I got everything I need in my 1.6 :cool: :D
cmaier
Mar 31, 05:20 PM
It is crazy for people to pretend like Google makes Android to be benevolent and help the world. They have financial motives, and they have to protect their interests.
Agreed. But then Google should stop spouting off about how they have altruistic motives rooted in openness and puppies.
Agreed. But then Google should stop spouting off about how they have altruistic motives rooted in openness and puppies.
Benjamins
Mar 31, 07:11 PM
That, right there, is one of the reasons why the Apple community is widely mocked. You should be ashamed of yourself. A complete lack of understanding on the most basic principles of technology.
And Google fanboys still can't tell the difference between "Open", "Standard", "Free", "Open source" and "Proprietary". So I'd say those who do the mocking are not exactly all the bright either.
And Google fanboys still can't tell the difference between "Open", "Standard", "Free", "Open source" and "Proprietary". So I'd say those who do the mocking are not exactly all the bright either.
avkills
Jul 14, 02:35 PM
Man if they put the power supply on the top that would just be insanely stupid. 2 Optical drives is fine by me, although I am good with just one. But the post above about a Blu-Ray drive would make having 2 logical, one is Blue-ray, other is DVD/CD +/- RW.
-mark
-mark
shamino
Jul 20, 09:32 AM
Is having more cores more energy efficient than having one big fat ass 24Ghz processor? Maybe thats a factor in the increasing core count.
Actually, this is well documented.
There are serious electrical and physical problems with jacking up clock speeds much further than they are now. Intel managed to push their chips to 3.4GHz, but the power consumed was tremendous.
When you can't ramp up the clock speed, your next best alternative is to go for as much parallelism as you can - increase the number of instructions you can execute in a single clock.
Chip makers achieve this in a wide variety of ways, including multiple CPU packages on a motherboard, multiple cores per CPU package, multiple threads per core, and multiple functional units per thread.
And yes, a single CPU at 3GHz can easily consume more power than two CPUs (or two cores) at 1.5GHz.
As for your theoretical 24GHz processor, such a thing is simply not possible with today's technology. (Well, there were some university experiments that hit insanely fast speeds, but don't expect commercial products any time soon.) Given the heat/power curves of today's chips, I wouldn't want to think about the cooling requirements of a 24GHz chip if you could somehow manage to build one.
Of course, breakthroughs do happen, and higher clock speeds might become practical in the future. But multi-core tech isn't going away - we'll simply end up with multiple cores at higher clock speeds.
Actually, this is well documented.
There are serious electrical and physical problems with jacking up clock speeds much further than they are now. Intel managed to push their chips to 3.4GHz, but the power consumed was tremendous.
When you can't ramp up the clock speed, your next best alternative is to go for as much parallelism as you can - increase the number of instructions you can execute in a single clock.
Chip makers achieve this in a wide variety of ways, including multiple CPU packages on a motherboard, multiple cores per CPU package, multiple threads per core, and multiple functional units per thread.
And yes, a single CPU at 3GHz can easily consume more power than two CPUs (or two cores) at 1.5GHz.
As for your theoretical 24GHz processor, such a thing is simply not possible with today's technology. (Well, there were some university experiments that hit insanely fast speeds, but don't expect commercial products any time soon.) Given the heat/power curves of today's chips, I wouldn't want to think about the cooling requirements of a 24GHz chip if you could somehow manage to build one.
Of course, breakthroughs do happen, and higher clock speeds might become practical in the future. But multi-core tech isn't going away - we'll simply end up with multiple cores at higher clock speeds.
nefan65
Apr 6, 02:29 PM
I'm not joking when I say this - I held off buying a Macbook for years purely because I didn't want to be associated with these hardcore Apple fanboys who live under Steve Job's bed. It's quite sickening.
I love Apple products, but doesn't mean you have to be blind to the alternatives. It's absolutely amazing how easily people can be brainwashed.
It's a two way street, really. I mean, what would one expect to see/read on a Mac rumor board?
I've been on the other boards, like Android and non-Apple computers and they're just as bad. Some people bash Apple because it's the cool/in thing to do. The Android fanatics are worse in some cases. Their biggest argument is "Open" and "Choice". Sounds familiar...kind of like the Linux crowd back in the day. Where are they now?
In the end, buy what you want and need. It's your money, your choice. If you don't like what someone else bought, get over it. Does it affect you? Does it somehow change how you live? I could give a flying f*&k what my neighbor buys. Whether it's a car, golf clubs, PC, phone, whatever...
Spouting off sounds like jealousy...
I love Apple products, but doesn't mean you have to be blind to the alternatives. It's absolutely amazing how easily people can be brainwashed.
It's a two way street, really. I mean, what would one expect to see/read on a Mac rumor board?
I've been on the other boards, like Android and non-Apple computers and they're just as bad. Some people bash Apple because it's the cool/in thing to do. The Android fanatics are worse in some cases. Their biggest argument is "Open" and "Choice". Sounds familiar...kind of like the Linux crowd back in the day. Where are they now?
In the end, buy what you want and need. It's your money, your choice. If you don't like what someone else bought, get over it. Does it affect you? Does it somehow change how you live? I could give a flying f*&k what my neighbor buys. Whether it's a car, golf clubs, PC, phone, whatever...
Spouting off sounds like jealousy...
*LTD*
Mar 26, 06:41 AM
Been on Lion for the past month and I can't see myself going back to Snow Leopard.
This WILL be a landmark release for Apple and huge step forward in usability. It just ties everything together: one simple, elegant, functional, totally scalable OS. Apple will have achieved in no time at all what the competition is just beginning to attempt (and fail at constantly.)
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)
This might explain the shambles that is 10.6.7.
Last release before Lion - semi-brick your machine to force an upgrade.
iOS 4.3, last release before iPhone 5 - murder your battery to force an upgrade.
You've guessed it, I'm not very happy with Apple at the moment. So which is it; underhand tactics, sloppy Q&A or declining standards?
I think it's artificial belly-aching on MacRumors in order to get attention.
Am I getting warmer?
This WILL be a landmark release for Apple and huge step forward in usability. It just ties everything together: one simple, elegant, functional, totally scalable OS. Apple will have achieved in no time at all what the competition is just beginning to attempt (and fail at constantly.)
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)
This might explain the shambles that is 10.6.7.
Last release before Lion - semi-brick your machine to force an upgrade.
iOS 4.3, last release before iPhone 5 - murder your battery to force an upgrade.
You've guessed it, I'm not very happy with Apple at the moment. So which is it; underhand tactics, sloppy Q&A or declining standards?
I think it's artificial belly-aching on MacRumors in order to get attention.
Am I getting warmer?
lilo777
Apr 19, 09:29 PM
Motorola wasn't the first company to create an iProduct and using an Apple may have infringed on The Beatles' production company's logo (not The Beatles' logo) but it was not a US company. Do you really think that Jobs got the idea for using the Apple name from The Beatles?
It does not matter that it was not US company as long as they were registered in US. Remember Apple suing Australian supermarket chain company for using as their log letter W which slightly resembled an apple?
It does not matter that it was not US company as long as they were registered in US. Remember Apple suing Australian supermarket chain company for using as their log letter W which slightly resembled an apple?
afrowq
Apr 10, 12:20 AM
Yes, I agreed there are professionals, but not LOTS of professionals. You don't know, cause... you don't know them, and neither do I. So these "lots" outside of your field of view may or may not be looking to switch. You see the difference, yes?
So you really think it's just a handful of people on Macrumors?
Oh, and people I know.
So, how many do you think? Less than 10? Less than 100? What is your definition of "a lot"? Also please note I never said it was any kind of majority of FCP users or anything like that. I never said it was an industry-wide pandemic, although you'd like to put those words into my mouth as well. You'd also like to paint my claim that "a lot of pros are leaving FCP" as "combative", even though it's not. It's just an observation. I don't know why you're taking it so personally.
So you really think it's just a handful of people on Macrumors?
Oh, and people I know.
So, how many do you think? Less than 10? Less than 100? What is your definition of "a lot"? Also please note I never said it was any kind of majority of FCP users or anything like that. I never said it was an industry-wide pandemic, although you'd like to put those words into my mouth as well. You'd also like to paint my claim that "a lot of pros are leaving FCP" as "combative", even though it's not. It's just an observation. I don't know why you're taking it so personally.
Shagrat
Jul 21, 12:28 AM
You realize there are probably only four people on this board who are old enough to get that joke, right?
5.
:(
5.
:(
JAT
Mar 22, 03:57 PM
The prices are official. Stop this fanboy **** about "it's not released yet".
Xoom has been released and sells well, although not so much as the iPad, but it still grabs some market share.
You people keep trying to find problems where there are no problems.
It's an official announcement, the tablets are officially coming with an official price that makes real front to the iPad, you accepting it or not.
It's like you fanboy people hate the fact that competitors are doing well.
The Galaxy Tab 8.9 and 10.1 are thinner than the iPad 2, that must be too much for fanboys hearts.
I don't own any tablet. I've used an iPad, and found little purpose to owning one myself at this time. That said, I am impressed with what it can do, esp as a gaming and business device. The others....meh.
"Fanboy" is much more readily applied to someone fawning over a product that is not yet shipping, and claiming it is superior to one that is shipping. Such assertions are absolutely ridiculous. These products aren't "doing well", they are not yet available.
I find fanboy assertions amusing, hence I post on occasion. :cool:
Xoom has been released and sells well, although not so much as the iPad, but it still grabs some market share.
You people keep trying to find problems where there are no problems.
It's an official announcement, the tablets are officially coming with an official price that makes real front to the iPad, you accepting it or not.
It's like you fanboy people hate the fact that competitors are doing well.
The Galaxy Tab 8.9 and 10.1 are thinner than the iPad 2, that must be too much for fanboys hearts.
I don't own any tablet. I've used an iPad, and found little purpose to owning one myself at this time. That said, I am impressed with what it can do, esp as a gaming and business device. The others....meh.
"Fanboy" is much more readily applied to someone fawning over a product that is not yet shipping, and claiming it is superior to one that is shipping. Such assertions are absolutely ridiculous. These products aren't "doing well", they are not yet available.
I find fanboy assertions amusing, hence I post on occasion. :cool:
RUAerospace
Aug 17, 11:28 AM
Lots of stuff on Anandtech about the poor memory performance on the Intel chipset.
Looks like the Xeons got killed by the G5 in Word in their tests.
Might be an interesting machine when/if the motherboard chipset/ memory performance issue is looked in to.
I think part 3 of their review will be telling, paring the machine up to XP machines in a variety of tests.
Also from the Anandtech review (the reviewers conclusion actually):
The Mac Pro is pretty much everything the PowerMac G5 should have been. It's cooler, quieter, faster, has more expansion and it gives you more for your value than the older systems ever could.
short haircuts for round faces
round faces and thick hair
Face Thick Hair Asian
short hairstyles for round
short hairstyles for round
Short Hairstyles: Short Hair
Looks like the Xeons got killed by the G5 in Word in their tests.
Might be an interesting machine when/if the motherboard chipset/ memory performance issue is looked in to.
I think part 3 of their review will be telling, paring the machine up to XP machines in a variety of tests.
Also from the Anandtech review (the reviewers conclusion actually):
The Mac Pro is pretty much everything the PowerMac G5 should have been. It's cooler, quieter, faster, has more expansion and it gives you more for your value than the older systems ever could.
fraserdrew
Aug 6, 01:02 PM
I have tried the vista Beta, and ran in via BootCamp, so no different hardware. Tiger is miles ahead of vista.
Put simply: Tiger Works.... Vista Crashes and takes 2 years longer than tiger to do the same task.
I don't care how it looks, i don't care about see-through windows. I want something that works. Tiger gives me that.... and i hope leopard makes it even better. Tiger is ahead of the competition, hopefully leopard will be further forward, beating Vista to where it should be... In a beige, boring box:D
Put simply: Tiger Works.... Vista Crashes and takes 2 years longer than tiger to do the same task.
I don't care how it looks, i don't care about see-through windows. I want something that works. Tiger gives me that.... and i hope leopard makes it even better. Tiger is ahead of the competition, hopefully leopard will be further forward, beating Vista to where it should be... In a beige, boring box:D
CaoCao
Mar 3, 10:05 PM
Well Catholic people believe its a Sin to be gay, and in fear of parents saying anything about a gay man teaching their kids....Well being gay and teaching at a religious school and being gay just doesnt work...that sucks though for him
Being gay is not a sin, homosexual actions are a sin.
Bill, it's OK to react emotionally. We're people, not robots. :)
Query: How do meat bags such as yourself live with such amounts of water sloshing around in you?
Being gay is not a sin, homosexual actions are a sin.
Bill, it's OK to react emotionally. We're people, not robots. :)
Query: How do meat bags such as yourself live with such amounts of water sloshing around in you?
yac_moda
Jul 20, 08:26 PM
I'm betting on Mac Pro OctaCore 2 :D
Should that "a" be an "o" ?
Its Mac raised to the power of INFINITY :eek:
The loga will just be a mobius loop !!!
Should that "a" be an "o" ?
Its Mac raised to the power of INFINITY :eek:
The loga will just be a mobius loop !!!
MacRumors
Aug 11, 10:05 AM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)
Despite being uncharacteristic of the secretive Steve Jobs we have grown to know, AppleInsider reports that the Apple CEO has been boasting about Apple's upcoming phone offering (http://www.appleinsider.com/article.php?id=1959) to his inner circle. Apparently, Steve's own excitement over the product has lead him to produce a few "zealous ramblings" dating back as early as this past spring.
AppleInsider also offers a little more information (although cryptic) on the characteristics of the phone.
One person familiar with the ongoings believes the Apple cofounder has commissioned the release of cell phone prototypes to at least two potential OEM manufacturing partners in recent months. Current designs are said to conform to Apple's integrated model and leverage its tightly-knit digital media franchises, that person added.
In addition, AppleInsider quotes a source who states that the phone is indeed set to launch "earlier than some people may be expecting, in the form of a 'big bang' introduction that will catch even some insiders off-guard." ThinkSecret has previously stated that the phone has seen delays (http://www.macrumors.com/pages/2006/03/20060330174059.shtml) that could set it back as far as next year, whereas Engadget has recently stated that the phone could arrive as early as this month (http://www.macrumors.com/pages/2006/07/20060729213347.shtml).
Despite being uncharacteristic of the secretive Steve Jobs we have grown to know, AppleInsider reports that the Apple CEO has been boasting about Apple's upcoming phone offering (http://www.appleinsider.com/article.php?id=1959) to his inner circle. Apparently, Steve's own excitement over the product has lead him to produce a few "zealous ramblings" dating back as early as this past spring.
AppleInsider also offers a little more information (although cryptic) on the characteristics of the phone.
One person familiar with the ongoings believes the Apple cofounder has commissioned the release of cell phone prototypes to at least two potential OEM manufacturing partners in recent months. Current designs are said to conform to Apple's integrated model and leverage its tightly-knit digital media franchises, that person added.
In addition, AppleInsider quotes a source who states that the phone is indeed set to launch "earlier than some people may be expecting, in the form of a 'big bang' introduction that will catch even some insiders off-guard." ThinkSecret has previously stated that the phone has seen delays (http://www.macrumors.com/pages/2006/03/20060330174059.shtml) that could set it back as far as next year, whereas Engadget has recently stated that the phone could arrive as early as this month (http://www.macrumors.com/pages/2006/07/20060729213347.shtml).
netdog
Aug 11, 03:03 PM
As an example: Here in europe we have vendors that sell cellphones where you can pick which carrier you want and pay different prices for the phone dependent on what carrier and type of contract you pick. However, you can also buy the buy the phone without a contract (unlocked)
The market for unlocked phones in the USA is still very small. Providers will generally not unlock them, and there aren't shops on the street who will unlock phones as there are here in Europe.
When you go abroad with an American phone, you are usually limited to the service that your provider offers (through a carrier here) and you cannot just pop in another sim. This is very expensive because they know that they are holding you hostage. The first place that I would head with a new phone when I was visiting London was Tottenham Court, so that I could get the phone unlocked and pop in my local pay-as-you-talk sim.
Unlike the big network independent vendors here in Europe, usually in the USA, such vendors still only sell phones locked to various networks, and bundle in the calling plans which the shop receives a reward for. As I am sure you understand, these phones are offered with deep discounts subsidized as part of each network's customer aquisition costs, just as they are offered for free or at a reduced cost here. Unlocked phones do cost considerably more, and it is often best to buy a pay-as-you-go locked phone in Europe, and have someone unlock it for you for £10.
This is changing, but most Americans I know who have gotten their American-bought phones unlocked have mailed them away to vendors they have found on places like eBay.
The USA is a very different market.
The market for unlocked phones in the USA is still very small. Providers will generally not unlock them, and there aren't shops on the street who will unlock phones as there are here in Europe.
When you go abroad with an American phone, you are usually limited to the service that your provider offers (through a carrier here) and you cannot just pop in another sim. This is very expensive because they know that they are holding you hostage. The first place that I would head with a new phone when I was visiting London was Tottenham Court, so that I could get the phone unlocked and pop in my local pay-as-you-talk sim.
Unlike the big network independent vendors here in Europe, usually in the USA, such vendors still only sell phones locked to various networks, and bundle in the calling plans which the shop receives a reward for. As I am sure you understand, these phones are offered with deep discounts subsidized as part of each network's customer aquisition costs, just as they are offered for free or at a reduced cost here. Unlocked phones do cost considerably more, and it is often best to buy a pay-as-you-go locked phone in Europe, and have someone unlock it for you for £10.
This is changing, but most Americans I know who have gotten their American-bought phones unlocked have mailed them away to vendors they have found on places like eBay.
The USA is a very different market.
THX1139
Aug 21, 12:40 PM
That's great info. Would you please tell us:
1. How fast that is compared to what Mac model-speed you are currently using?
2. IE Were you impressed or not so impressed with how fast-slow it rendered?
3. What kind of speed were you expecting?
I'm no expert, but my guess is that the lack of RAM may have been the culprit. Need more independent tests like this from other FCP users. Thanks a lot. :)
1. Since I'm currently using a G4 titanium powerbook, the Macpro screams in comparrison!! :eek: (Don't ask why I'm using such an old machine...it's a long story).
2. Yes, I was impressed with the render. It was the timeline playback of uncompressed footage that sucked.
3. I was happy with the render speed. I was expecting the rendered footage to play back without dropping frames.
You're correct to assume ram might help. Hard disk speed is another factor because the CPU has to read the data from disk. If the disk can't keep up, then FCP is forced to drop frames. I'm not sure if upgrading to ATI card is going to help or not, as I doubt that FCP utilizes the GPU to any extent.
I'm thinking that anyone who plans to use the Woodcrest to handle uncompressed footage (especially HD), is going to need a breakout box or a raid setup. The way is see it, stock Woodcrest isn't going to cut it for high end compositing. Although, most video editors don't work in uncompressed so that may not be a problem for them, and besides, they usually have a raid setup.
I'm anxious to get a Woodcrest so that I can test it with more ram. I'll definitely go with a raid or 10K drive for the occasional time I need to work with uncompressed footage.
1. How fast that is compared to what Mac model-speed you are currently using?
2. IE Were you impressed or not so impressed with how fast-slow it rendered?
3. What kind of speed were you expecting?
I'm no expert, but my guess is that the lack of RAM may have been the culprit. Need more independent tests like this from other FCP users. Thanks a lot. :)
1. Since I'm currently using a G4 titanium powerbook, the Macpro screams in comparrison!! :eek: (Don't ask why I'm using such an old machine...it's a long story).
2. Yes, I was impressed with the render. It was the timeline playback of uncompressed footage that sucked.
3. I was happy with the render speed. I was expecting the rendered footage to play back without dropping frames.
You're correct to assume ram might help. Hard disk speed is another factor because the CPU has to read the data from disk. If the disk can't keep up, then FCP is forced to drop frames. I'm not sure if upgrading to ATI card is going to help or not, as I doubt that FCP utilizes the GPU to any extent.
I'm thinking that anyone who plans to use the Woodcrest to handle uncompressed footage (especially HD), is going to need a breakout box or a raid setup. The way is see it, stock Woodcrest isn't going to cut it for high end compositing. Although, most video editors don't work in uncompressed so that may not be a problem for them, and besides, they usually have a raid setup.
I'm anxious to get a Woodcrest so that I can test it with more ram. I'll definitely go with a raid or 10K drive for the occasional time I need to work with uncompressed footage.
DoFoT9
Aug 18, 05:38 AM
A blue PS3 is a nice idea.
pretty darn cool! won't go very well with the black look that i am after though ;)
pretty darn cool! won't go very well with the black look that i am after though ;)
Mac Kiwi
Jul 21, 07:24 AM
I've already got one. A SuperMac C500 to be precise! (Well, actually it's an Apus 2000, but in the US it was the C500).
SuperMac was the brandname UMAX used for thier Mac clones. Check out
http://home.earthlink.net/~supermac_insider/
:)
Ok SuperMac is definitely out then :)
SuperMac was the brandname UMAX used for thier Mac clones. Check out
http://home.earthlink.net/~supermac_insider/
:)
Ok SuperMac is definitely out then :)
irishv
Mar 26, 04:25 PM
I hope it's not killed. It's a neglected feature with so much potential, and it would be nice to see Apple do something with it. I was hoping they'd port the Apple TV interface into it. Plex and the other similar things just aren't quite right and lack the simplicity of front row. And iTunes is already a bloated slow piece of crap that needs a full re-write and a healthy diet. I get that it's the gateway app for Apple into Windows for their echo system, but the Windows version is worse than the Mac version. There has to be a way to clean it's gutters, but don't put anything more in there.
I agree completely. When they first released it, Front Row seemed like a great way for Apple to test the water in the living room space. Unfortunately they just gave up on it after developing the AppleTV.
Plex is definitely a step in the right direction, moving to a true client/server model. Apple has the pieces in place with Home Sharing and AirPlay, but it just seems like they refuse to put them together. A stripped down iTunes just for serving media and syncing to iOS devices would be sweet if another 10 foot interface could be used for playback.
I agree completely. When they first released it, Front Row seemed like a great way for Apple to test the water in the living room space. Unfortunately they just gave up on it after developing the AppleTV.
Plex is definitely a step in the right direction, moving to a true client/server model. Apple has the pieces in place with Home Sharing and AirPlay, but it just seems like they refuse to put them together. A stripped down iTunes just for serving media and syncing to iOS devices would be sweet if another 10 foot interface could be used for playback.
FF_productions
Aug 15, 11:34 AM
Check it out!
http://barefeats.com/quad06.html
The 3 ghz Mac Pro is neck and neck with the G5 Quad in the Adobe benchmarks, sick considering the fact it's running under rosetta!!
http://barefeats.com/quad06.html
The 3 ghz Mac Pro is neck and neck with the G5 Quad in the Adobe benchmarks, sick considering the fact it's running under rosetta!!
Ivan P
Apr 8, 02:25 AM
Well right now I'm looking at both their online stores. Both sites have the Apple TV @ $99, so... uh.. Lol.
Wait ... I don't think I mentioned Best Buy paying customers to buy Apple products. I don't fully understand your post :/
I think what they're saying is it costs Best Buy (and I guess other resellers) $90 for each AppleTV unit they order in - and they sell it for Apple's set price of $99, meaning they make a measly $9 profit from the sale of one unit. They didn't mean that they are selling the unit to the consumer themselves for $90.
Edit. Original poster replied saying the exact same thing
Wait ... I don't think I mentioned Best Buy paying customers to buy Apple products. I don't fully understand your post :/
I think what they're saying is it costs Best Buy (and I guess other resellers) $90 for each AppleTV unit they order in - and they sell it for Apple's set price of $99, meaning they make a measly $9 profit from the sale of one unit. They didn't mean that they are selling the unit to the consumer themselves for $90.
Edit. Original poster replied saying the exact same thing
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